Visual content proposal - 1 Hotel Brooklyn Bridge
The Manhattan skyline,
a rooftop pool, Barbuto just opened.
The photography hasn't caught up.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where 1 Hotel Brooklyn Bridge stands
Sustainable luxury on
the Brooklyn waterfront
with a view that sells itself.
1 Hotel Brooklyn Bridge sits directly on the water with unobstructed views of Lower Manhattan and the Brooklyn Bridge. The rooftop pool, the reclaimed wood and living walls throughout, Barbuto Brooklyn just opened on the ground floor. This property has more visual storytelling material than almost any hotel in the outer boroughs and the Instagram feed doesn't reflect it.
What the work is actually for
The guest who chooses
Brooklyn over Manhattan
is making a statement.
Your guest isn't booking 1 Hotel by default. They're choosing the bridge view over Times Square, the sustainability story over a midtown chain. That decision is an identity choice and the photography needs to reflect that. Aspirational, intentional, built for the person who already knows what they're looking for.
Content concepts for 1 Hotel Brooklyn Bridge
Rooftop pool at golden hour
The rooftop pool with the Manhattan skyline in the background at golden hour is one of the strongest hotel images available in all of New York City. It isn't being shot the way it deserves. That's a single image that could drive more direct bookings than a month of paid social.
Barbuto Brooklyn
Jonathan Waxman just opened Barbuto Brooklyn at this property. A legendary NYC restaurant inside a sustainability-forward Brooklyn hotel on the waterfront. Food and beverage content shot to match the restaurant's reputation drives both hotel bookings and restaurant reservations.
The sustainability story
Living walls, reclaimed materials, the natural light throughout. The 1 Hotel sustainability ethos is built into every surface of this property. Photographed with intention, that story is a genuine differentiator that no other hotel on the waterfront can replicate.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for 1 Hotel Brooklyn Bridge to convert.
Content System looks like
for 1 Hotel Brooklyn Bridge.
The rooftop pool, the Manhattan skyline view, Barbuto just opened. This property has more visual material than it's using. Let's walk through what properly capturing it looks like.
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