Visual content proposal - Baccarat Hotel
steps from MoMA on 53rd Street.
The photography is not at that level.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where Baccarat Hotel stands
steps from MoMA on 53rd Street.
The level of finish is unmatched.
Baccarat Hotel is the most opulent property on 53rd Street. 229 rooms finished to a standard that almost no other hotel in New York attempts. The crystal chandeliers, the spa, the Grand Salon bar. The photography should be operating at the same level as the property and it is not.
What the work is actually for
expects the highest standard.
The content should meet that bar.
The guest who books Baccarat is not comparison shopping. They are buying a specific level of experience and the photography needs to communicate that from the first image. Content that captures the crystal, the light, the finish, and the specific feeling of those rooms justifies the rate and drives the booking.
Content concepts for Baccarat Hotel
Grand Salon and crystal bar
The Grand Salon is one of the most visually distinctive hotel bars in New York. Baccarat crystal, custom lighting, and a level of detail that most hotels do not attempt. Photography that captures that room at the right moment creates an image that people save, share, and return to when they book.
The rooms and suites
Baccarat's rooms are finished to a standard that almost no other hotel in Manhattan matches. The crystal accents, the textiles, the light. Photography that captures that level of craft rather than just documenting the square footage earns premium bookings from guests who already know what they want.
The spa and amenities
The Spa de la Mer at Baccarat is one of the most complete luxury spa offerings in the city. Content that treats the amenities as destinations in themselves rather than supporting details gives guests a reason to book the property for the full experience rather than just the rooms.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for Baccarat Hotel to convert.
Content System looks like
for Baccarat Hotel.
229 rooms finished to a standard that matches the Baccarat crystal name. The Grand Salon, the spa, and a location steps from MoMA. There is more visual material here than the current content is using.
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