Visual content proposal - Casablanca Hotel
An oasis two blocks from Times Square,
but why is it a secret?
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where Casablanca stands
The warmest hotel
in Times Square.
The photos don't show it.
Rick's Cafe with its fireplace, the Blue Parrot Courtyard, Moroccan-style rooms in the middle of Midtown. The Casablanca has a personality no other Times Square hotel can offer. The photography needs to show that contrast and make people seek it out specifically.
What the work is actually for
Images that make someone
complete their booking.
The guest choosing Casablanca over a Marriott is making a values-based decision. They want character, warmth, something that feels intentional. The photography needs to speak directly to that person and confirm they've found it.
Content concepts for Casablanca Hotel
Rick's Cafe by firelight
A cozy lounge with a working fireplace and complimentary wine hour, steps from Times Square. Photographed at the right moment, that's the most compelling image in Midtown. It's the reason someone books this hotel instead of the one next door.
The Blue Parrot Courtyard
An outdoor courtyard retreat in the middle of Midtown Manhattan is genuinely rare. In the right light it reads as the kind of secret the city keeps from most visitors. That photo needs to exist.
The rooms
Moroccan-style decor, pillowtop beds, Egyptian cotton sheets. The rooms have more character than their current photography suggests. We shoot the warmth that makes guests call this their favorite hotel in New York.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System that keeps Casablanca visible and converting.
Content System looks like
for Casablanca Hotel.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for Casablanca.
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