Visual content proposal - Crosby Street Hotel
Three Michelin Keys.
Kit Kemp interiors. A sculpture garden
tucked into the heart of SoHo.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where Crosby Street Hotel stands
The only hotel in SoHo
with Three Michelin Keys
two years running.
Crosby Street Hotel is the benchmark for boutique luxury in downtown New York. Individually designed rooms by Kit Kemp, a private sculpture garden, a 99-seat screening room, full-length warehouse windows on a cobblestone street in the heart of SoHo. Three Michelin Keys in 2024 and 2025. That level of recognition needs photography and video that lives up to it.
What the work is actually for
A hotel at this level
should have photography
that reflects it immediately.
The Crosby Street guest is among the most discerning in New York. They're choosing this over every other boutique hotel in SoHo. The Firmdale pedigree, the Kit Kemp interiors, the sculpture garden you don't find anywhere else. The visual presence should be as precise and considered as the property itself.
Content concepts for Crosby Street Hotel
The sculpture garden
A private sculpture garden tucked inside a cobblestone SoHo block is not something any other hotel in New York can offer. The Crosby Hour, daily Champagne and canapes for in-house guests, happens in that garden every evening at 5pm. That's a specific, repeatable image that no other hotel in the city can replicate.
The Kit Kemp rooms
Each of Crosby's 86 rooms is individually designed. Kit Kemp's signature use of color, custom artwork, craftsmanship that rewards a close look. The rooms deserve photography that treats each one as a distinct editorial subject rather than a standard hotel room shot. That's the difference between a booking and a scroll past.
The Crosby Bar
The Crosby Bar, anchored by 1950s pendant lights and opening onto a shady terrace, is one of the most characterful hotel bars in downtown Manhattan. Shot properly at evening service, with the right light and the right moment, that's an image that drives both hotel bookings and bar reservations from people who discover it on social media.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for Crosby Street Hotel to convert.
Content System looks like
for Crosby Street Hotel.
Three Michelin Keys, a Kit Kemp sculpture garden, individually designed rooms on a cobblestone SoHo street. This is one of the finest boutique properties in New York and the photography should reflect that. Let's walk through what that looks like specifically for Crosby.
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