Visual content proposal - The Evelyn Hotel
Art Deco identity in NoMad,
photographed with the
visual direction it already has.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where The Evelyn stands
Art Deco identity in one of
the city's best neighborhoods.
The photography leads with this.
The Evelyn has a clear visual language - Art Deco architecture, warm tones, a NoMad address surrounded by some of the city's best restaurants and bars. The photography needs to own that identity and use it to drive bookings from the right guest.
What the work is actually for
Images that make someone
complete their booking.
The Evelyn's guest chose this neighborhood deliberately. The photography needs to confirm that instinct the moment they land on the page - before they've had any reason to look elsewhere.
Content concepts for The Evelyn Hotel
The exterior
Art Deco details, original facade elements, the kind of exterior that photographs beautifully in the right light. The building itself is a marketing asset that's currently underused.
The rooms
Warm tones, considered design, a hotel that takes its aesthetic seriously. We photograph the rooms to show how the visual identity carries through to every detail of the stay.
The common spaces
The lobby, the corridors, the in-between moments of a stay. Every corner of the building has detail worth finding. We photograph those moments the way they deserve to be seen.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for The Evelyn Hotel to keep converting.
Content System looks like
for The Evelyn Hotel.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for The Evelyn.
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