Visual content proposal - Hotel Barriere Fouquets
New York outpost on 46th Street.
The photography does not keep up.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where Hotel Barriere Fouquets stands
on 46th Street in Midtown.
The first New York outpost.
Hotel Barriere Fouquets brought one of Paris's most storied luxury hotel brands to Midtown Manhattan. The spa, the restaurant, the rooms, and the entire sensibility of the property draw directly from the Champs-Elysees original. The photography should communicate that Parisian level of refinement and it is not.
What the work is actually for
is choosing European luxury here.
The photography should speak that.
The guest booking Hotel Barriere Fouquets is making a specific choice about what kind of luxury experience they want in New York. They are not choosing Midtown convenience. They are choosing a Paris hotel that happens to be on 46th Street. Content that communicates that identity earns that guest.
Content concepts for Hotel Barriere Fouquets
The rooms and suites
Fouquets rooms carry the specific design language of the Paris original. The textiles, the details, the level of finish. Photography that captures what makes these rooms distinctly Fouquets rather than generically luxury creates the visual case for choosing this over every other five-star option in Midtown.
The Fouquets restaurant
The restaurant at Hotel Barriere Fouquets brings the brasserie tradition of the Paris flagship to New York. Content that captures the atmosphere of that dining room, the service, and the food earns reservations independently and reinforces the hotel's Parisian identity in every piece of content produced.
The spa and wellness
The Spa Diane Barriere at Fouquets is one of the most complete luxury wellness offerings in Midtown. Content that treats the spa as a destination rather than an amenity gives guests a reason to choose this property specifically rather than any other five-star hotel within walking distance.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for Hotel Barriere Fouquets to convert.
Content System looks like
for Hotel Barriere Fouquets.
One of Paris's most storied luxury hotel brands in Midtown Manhattan. The restaurant, the spa, and rooms finished to a standard the photography has not yet matched. There is more to work with here than the current content reflects.
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