Visual content proposal - The Gatsby Hotel
A boutique hotel in the heart of the city
with more visual potential to unlock
through bold photography.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where The Gatsby stands
A boutique hotel with a clear
visual identity to build on.
This starts with photography.
The Gatsby name carries a visual promise - glamour, detail, the New York of a specific era. The photography needs to find those qualities in the actual space and make them the reason someone books.
What the work is actually for
Images that make someone
complete their booking.
For a 45-room hotel, every booking matters more. Strong photography isn't a luxury - it's what separates a full property from an empty one. We build the visual identity from the ground up.
Content concepts for The Gatsby Hotel
The rooms
Small but well-designed rooms photograph beautifully when you know what you're doing. We find the angles, the light, the one detail in each room that makes it feel worth staying in.
The common spaces
A boutique hotel's lobby and common areas do more work than the rooms themselves - they're the first thing a potential guest sees and the thing that sets the tone. We photograph them accordingly.
The neighborhood context
Location matters for a small hotel and the photography should show it. We put The Gatsby in its context and give a potential guest a reason to choose this neighborhood as much as this hotel.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System that keeps The Gatsby converting.
Content System looks like
for The Gatsby Hotel.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for The Gatsby.
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