Visual content proposal - The Greenwich Hotel
Tribeca's most considered hotel,
photographed at the level
it commands.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where The Greenwich stands
Ultra-premium, a true
Tribeca landmark.
The photography has to match.
A Moroccan tile pool, Japanese-influenced rooms, a courtyard garden in Tribeca - The Greenwich Hotel is one of the most distinctive luxury properties in New York. The photography needs to operate at the same level as the hotel itself.
What the work is actually for
Images that make
someone
complete their booking.
The Greenwich guest is choosing between this and the best hotels in the world. At this rate tier, the photography isn't a nicety. It's part of what the rate is buying and every image has to justify that.
Content concepts for The Greenwich Hotel
The pool
A Moroccan tile pool under a vaulted wooden ceiling in Tribeca is one of the most remarkable hotel amenities in New York City. It needs photography that treats it as the extraordinary thing it is.
The rooms
Japanese-influenced interiors, handpicked antiques, the kind of detail that takes years to curate. We photograph each element the way it deserves - not as background to an empty bed.
The courtyard
A private garden courtyard in the middle of Tribeca. In the right season, at the right light, it's the image that makes someone understand immediately why this hotel commands its rates.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System that keeps The Greenwich visible and converting.
Content System looks like
for The Greenwich Hotel.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for The Greenwich.
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