Visual content proposal - Hotel 17
Old-school Gramercy character,
photographed with the attention
it actually deserves.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where Hotel 17 stands
The most rebrand-ready
hotel in Gramercy.
Photography is where it starts.
Hotel 17 has the bones of something great - a real New York character, a Gramercy address, a history that includes Woody Allen films and Madonna's early days in the city. The photography is where the rebrand begins.
What the work is actually for
Images that make someone
complete their booking.
Hotel 17's guest is someone who values authenticity and story over polish. The photography needs to find and celebrate exactly that - not pretend to be something the hotel isn't, but make what it is look worth choosing.
Content concepts for Hotel 17
Building Character
The original details, the quirks, the things that make Hotel 17 feel like it's been there - because it has. We find those details and photograph them the way a filmmaker would, not a real estate agent.
The rooms
Small, real, New York. We photograph the rooms honestly but beautifully - finding the light, the angle, the one thing in each room that makes it worth staying in.
The Gramercy neighborhood
Gramercy Park, the restaurants along Irving Place, one of the quietest and most residential neighborhoods in Manhattan. That context is an asset and the photography should use it.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System to keep Hotel 17 converting.
Content System looks like
for Hotel 17.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for Hotel 17.
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