Visual content proposal - Hotel on Rivington
Floor-to-ceiling glass, skyline views,
photography that finally matches it.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where Hotel on Rivington stands
The views are extraordinary.
The photography isn't keeping up.
Floor-to-ceiling glass walls, skyline views from the shower, rotating original artwork in the lobby. Hotel on Rivington has one of the most architecturally ambitious interiors on the Lower East Side. The photography needs to match that ambition.
What the work is actually for
Images that make someone
complete their booking.
The guest choosing Hotel on Rivington is choosing it because of what it looks like and where it sits. That decision is made online before they ever step through the door. The photography has to earn that choice.
Content concepts for Hotel on Rivington
The skyline from the room
A Manhattan skyline through a full wall of glass needs to be photographed at the right time of day. Not the generic mid-afternoon shot. The golden hour version that makes someone stop scrolling.
The steam shower
An exterior-facing steam shower with unobstructed skyline views is a genuinely unusual amenity. Photographed with intention it's a booking decision maker. Right now it's barely visible in the hotel's assets.
Kin Gin at night
Modern Art Deco design, navy and blush tones, brass accents and Japanese-inspired dining. The restaurant is as photogenic as the rooms and deserves photography that makes someone want to eat there whether they're staying or not.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System that keeps Hotel on Rivington visible and converting.
Content System looks like
for Hotel on Rivington.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for Hotel on Rivington.
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