Visual content proposal - The Jane Hotel
The West Village's most singular hotel,
photographed the way
singular gems should be.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where The Jane stands
The most original concept
in the West Village.
The photos need to own that.
Ship-cabin rooms, a ballroom with stained glass, a rooftop with Hudson River views, a history that includes Titanic survivors. The Jane is unlike any other hotel in New York and the photography should make that impossible to ignore.
What the work is actually for
Images that make someone
complete their booking.
The Jane's guest is someone who actively seeks out the unusual. The photography has to find and speak to that person by showing exactly how singular this place is - not softening it into something that looks like every other boutique hotel.
Content concepts for The Jane Hotel
The cabins
Compact, beautifully designed, unlike anything else in New York City. We photograph them the way they actually feel to be in - intimate, intentional, a place someone chose specifically because it's not like everywhere else.
The Ballroom
Original stained glass, chandeliers, a ballroom that feels like it's been there since 1908 - because it has. There is no other room like it in the West Village and it needs photography that treats it as the landmark it is.
The rooftop
Hudson River views from the West Village rooftop. At the right time of day with the right energy, that's a photograph that sells The Jane to everyone who sees it.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System that keeps The Jane visible and converting.
Content System looks like
for The Jane Hotel.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for The Jane.
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