Visual content proposal - MADE Hotel
rooftop bar with panoramic Midtown views.
The photography has not caught up.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where MADE Hotel stands
rooftop above all of NoMad.
The content hasn't caught up.
MADE was conceived as a creative hub, not just a hotel. The design, the programming, and the guest it attracts all point in the same direction. The rooftop bar has some of the best unobstructed views of Midtown available. The content should be working harder.
What the work is actually for
is choosing an identity, not a room.
The imagery needs to reflect it.
MADE's guest is a creative professional or a culturally-minded traveler who would never stay at a generic Midtown hotel. They're paying a premium to be in a space that reflects their taste. Content that communicates that identity visually, from the rooms to the rooftop to the lobby, validates the decision and drives direct bookings.
Content concepts for MADE Hotel
The rooftop views
Unobstructed panoramic views of Midtown Manhattan from a rooftop bar in NoMad. Shot at golden hour or with the city lit up at night, that becomes the image that drives both direct bookings and social sharing. It's the strongest content asset the property has.
The rooms and interiors
MADE's design leans into natural materials, warm light, and a point of view that most hotels at this price point don't attempt. Photography that captures the specific feel of these rooms rather than just their features speaks directly to the guest who chooses design-forward hotels on purpose.
NoMad as a destination
NoMad is one of the most interesting neighborhoods in Manhattan right now. The dining, the energy, and the proximity to everything. Content that moves between the hotel and the surrounding blocks tells the story of why someone would choose to stay here over any other part of the city.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for MADE Hotel to convert.
Content System looks like
for MADE Hotel.
108 rooms, a rooftop with panoramic Midtown views, and a creative identity that most hotels at this scale don't attempt. The content should be working as hard as the property is. Let's walk through what that looks like.
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