Visual content proposal - The Ned NoMad
and a hotel above NoMad.
None of it is being shown properly.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where The Ned NoMad stands
with eight restaurants on one block.
The content is not doing it justice.
The Ned NoMad is one of the most ambitious hospitality concepts in New York. Eight restaurants, a members club, a rooftop, a spa, and a hotel all operating out of one building. The visual story available here is more layered than almost any other property in the city. The current content is not telling it.
What the work is actually for
a hotel guest second.
The content should reflect that.
The guest who stays at The Ned is buying access to the full ecosystem. The clubs, the restaurants, the rooftop, the community. Content that captures that ecosystem rather than just the rooms tells the story of why someone would choose this over any other NoMad option and makes the case for membership.
Content concepts for The Ned NoMad
The eight restaurants
Eight distinct F&B concepts under one roof is an extraordinary content asset. Each one has its own identity, its own atmosphere, and its own story. Food and beverage content that captures those individual stories drives restaurant reservations independently and reinforces the hotel booking at the same time.
The rooftop and pool
The Ned's rooftop is one of the most coveted outdoor spaces in NoMad. Shot at the right time with the right light, it becomes the image that drives both membership inquiries and hotel bookings from guests who want access to it. The current photography is not capturing what that space actually feels like.
The members club identity
The Ned's members club identity is what separates it from every other hotel in the neighborhood. Content that captures the community, the programming, and the atmosphere of membership tells the story of a property that is fundamentally different from a standard hotel and earns the premium that comes with it.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for The Ned NoMad to convert.
Content System looks like
for The Ned NoMad.
Eight restaurants, a members club, a rooftop, and a hotel all operating from one building in NoMad. The visual story here is more layered than almost any other property in the city. The current content is not telling it.
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