Visual content proposal - Nine Orchard
Cinematic identity
for the Lower East Side's
most considered hotel.
Intentional and aspirational photography and short-form video built to
drive direct bookings, not just fill the Instagram feed.
The opportunity
Where Nine Orchard stands
The property is extraordinary.
The photos don't prove it yet.
Nine Orchard has the vaulted ceilings, the heart pine floors, the restored detail that most hotels would kill for. What's missing is photography that captures how it actually feels to be there. Photography that makes someone book a room because of it.
What the work is actually for
Images that make someone
complete their booking.
The best hotel photography doesn't show a room. It shows a feeling. When someone scrolls past a photo and stops, that's a booking decision being made. That's what intentionally framed photography does, and it's what Nine Orchard's current assets aren't doing.
Content concepts for Nine Orchard
The room in the morning
Those oversized windows and the light that comes through them at 8am are what make someone choose Nine Orchard over every other hotel on the block. We shoot the room as it actually feels to be in it, not staged and empty.
The Swan Room
Candlelight, marble, a good drink. The kind of photo that makes someone text their partner and say let's go here. That's what the Swan Room deserves and doesn't have yet.
The architecture
A century-old bank turned hotel on the Lower East Side is a genuinely rare find. The architecture, the restored details, the rooftop dome. Most guests have no idea what they're staying in. The photos should tell them.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed Reel covers this.
Monthly Content System
Per month
Ongoing Content System that keeps Nine Orchard visible and converting.
Content System looks like
for Nine Orchard.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for Nine Orchard.
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