Visual content proposal - Sanctuary Hotel New York
Lifestyle, rooftop, nightlife.
A Midtown hotel that has more to offer
than its photography lets on.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where Sanctuary stands
The energy is there.
The photos aren't capturing it.
A rooftop bar, a lifestyle-driven identity, a hotel that positions itself around the New York experience rather than just a place to sleep. That's a compelling story. The photography needs to tell it the way it actually feels at 9pm on a Friday.
What the work is actually for
Images that make someone
complete their booking.
Sanctuary's guest is choosing a hotel for the experience around it, not just the room. The photography needs to sell that experience before they arrive - the rooftop, the energy, the feeling of being in the right place.
Content concepts for Sanctuary Hotel New York
The rooftop at golden hour
A rooftop bar in Midtown with city views is a genuine asset. Photographed at golden hour with the right energy in the frame, it's the image that drives both hotel bookings and direct bar traffic.
The rooms
Clean, lifestyle-driven interiors that need to be photographed the way a guest actually experiences them - settled in, comfortable, the city outside the window. Not an empty room with the curtains pulled.
The nightlife moment
Sanctuary's brand lives in the evening. The right photograph of a well-lit lobby, a cocktail, people who look like they're exactly where they want to be - that's what drives bookings from the right guest.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for Sanctuary.
Content System looks like
for Sanctuary Hotel.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for Sanctuary.
Work With Me →