Visual content proposal - The Standard, East Village
A tenement building
entrance that opens into
a 21-story tower with panoramic views.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where The Standard East Village stands
A tenement building
entrance that opens into a
21-story tower with panoramic views.
The Standard East Village is legitimately eccentric in the best sense. You enter through an original tenement-style building before ascending to unparalleled views of Manhattan. The quiet garden at street level, Cafe Standard's indoor mushroom farm, NO BAR's weekend programming. There's more visual material here than the current content suggests.
What the work is actually for
Images that capture
what makes this property
genuinely unlike anything else.
The East Village Standard guest values the unexpected. They're choosing this over every other Standard property because of the neighborhood and the weirdness of the building itself. The photography should make that case visually and with intention. Right now it doesn't.
Content concepts for The Standard, East Village
The views from the rooms
Unparalleled views of Manhattan from a 21-story tower above Cooper Square. Morning light, city below, the specific quiet of the East Village before it wakes up. That's a photo that makes someone book immediately.
Garden and Cafe Standard
A quiet street-level garden and an all-day cafe with an indoor mushroom farm. Details that are genuinely surprising and completely unrepresented in the hotel's current visual library. These are the images that make social media work.
The East Village at the door
The neighborhood is the product. The Standard East Village is embedded in one of the most visually rich blocks in downtown Manhattan. Content that moves between the hotel and the streets tells the story no stock hotel photography can replicate.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for The Standard to keep converting.
Content System looks like
for The Standard East Village.
This property has more visual surprises than almost any boutique hotel in downtown Manhattan. The photography just hasn't caught up. Let's walk through what that looks like specifically for this property.
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