Visual content proposal - Washington Square Hotel
A Greenwich Village hotel
with one of the best addresses
in New York City.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where Washington Square Hotel stands
Old New York charm,
WSP outside the window.
Photography that makes both count.
Washington Square Hotel has history, character, and one of the best locations in New York City directly on the park. The photography needs to modernize how all of that looks without losing what makes the hotel worth choosing.
What the work is actually for
Images that make someone
complete their booking.
The Washington Square guest is choosing Greenwich Village and this hotel specifically. The photography has to confirm that they made the right call - by showing the park, the neighborhood, the room, and most importantly how the entire picture feels.
Content concepts for Washington Square Hotel
Washington Square Park
A hotel directly on Washington Square Park has one of the most compelling location stories in New York City. The photography needs to make that connection explicit - the park through the window, the walk to the arch, the neighborhood as part of the stay.
The rooms
Classic New York proportions, views of the Village, the kind of room that feels like it has history. We find the light and the angle that makes each room feel worth staying in rather than just documenting that it exists.
C3 Restaurant
A hotel restaurant in Greenwich Village with the right photography can drive bookings from guests and neighborhood regulars alike. We photograph the food, the room, and the specific atmosphere that makes someone want to come back.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for you to keep converting.
Content System looks like
for Washington Square Hotel.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for Washington Square Hotel.
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