Visual content proposal - The William Vale
A private balcony on every room.
The Manhattan skyline on every floor.
Neither is being captured properly.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where The William Vale stands
183 rooms, every single one
with a private balcony
overlooking the Manhattan skyline.
The William Vale is the tallest hotel in Williamsburg with panoramic skyline views from every room, the longest outdoor hotel pool in Brooklyn, and Westlight and Leuca live on the property. That combination is genuinely exceptional. The photography hasn't done it justice.
What the work is actually for
Brooklyn as a choice,
not a compromise.
The imagery needs to say this.
The William Vale guest is choosing Brooklyn deliberately. They want the view, the creative energy, the distance from midtown. The photography should validate that choice and make it feel aspirational. Right now it reads like a hotel that could be anywhere. The balconies and the skyline behind them are the whole story.
Content concepts for The William Vale
The private balconies
Every room at the William Vale has a private balcony with Manhattan skyline views. That's a specific, rare thing in New York hotel stays. Photographed at the right time of day, golden hour or the city lit up at night, that becomes the image that makes someone upgrade their booking immediately.
Westlight at the top
Westlight on the 22nd floor is a rooftop bar with a view that rivals any Manhattan rooftop. The food and cocktail program deserve photography that matches their quality. The current content undersells both the space and the name behind it.
The Vale Pool
The longest outdoor hotel pool in Brooklyn, elevated above Williamsburg with Manhattan in the background. That's a summer content asset that can drive direct bookings from now through September if it's photographed the way it deserves. One properly lit pool shoot pays for itself many times over.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for The William Vale to keep converting.
Content System looks like
for The William Vale.
Private balconies on every room, the longest hotel pool in Brooklyn, Westlight on the 22nd floor. This property has content assets that should be doing a lot more work. Let's walk through what that looks like specifically.
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