Visual content proposal - Wythe Hotel
A 1901 factory on the waterfront.
Bar Blondeau, Le Crocodile,
the Manhattan skyline from every floor.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where Wythe Hotel stands
Brooklyn's original boutique
hotel in a 1901 factory building
with King Kong skyline views.
A 1901 waterfront factory converted into a 72-room hotel. Exposed brick, local artist furnishings, Bar Blondeau on the roof, Le Crocodile on the ground floor, postcard Manhattan views throughout. The visual library has been consistent but rarely reaches the level the property deserves.
What the work is actually for
The guest who knows
Williamsburg chose this
over everything else on the market.
The Wythe guest is discerning. They know Brooklyn, they know the building's history, they've eaten at Le Crocodile or had a sunset drink at Bar Blondeau before booking. The photography needs to speak to that level of knowledge and taste. Not generic hotel shots, but images that reward someone who already knows what they're looking at.
Content concepts for Wythe Hotel
Bar Blondeau at sunset
The rooftop bar with the Manhattan skyline at sunset is the single most compelling image this property has. Shot with the right light and the right moment, it's the image that makes someone put the Wythe at the top of their list and not take it off. It's currently not being shot the way it deserves.
Le Crocodile
Le Crocodile is one of the most reviewed neighborhood restaurants in Williamsburg. A French brasserie inside a 1901 factory building. Food and beverage photography shot to match the restaurant's reputation drives both restaurant reservations and hotel bookings from guests who discover the restaurant first.
The factory rooms
Exposed brick, local artist furnishings, ceiling heights from a building never designed to be a hotel. The rooms at Wythe have an industrial warmth that's genuinely hard to find. Photographed in low light, with the Manhattan skyline visible through the windows, that's a set of images that justifies the rate and then some.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System for Wythe Hotel to keep converting.
Content System looks like
for Wythe Hotel.
Bar Blondeau at sunset, Le Crocodile at dinner service, the factory rooms with Manhattan in the background. This property has more to work with than almost any hotel in Brooklyn. Let's walk through what capturing it properly looks like.
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