Visual content proposal — Nine Orchard
Cinematic identity
for the Lower East Side's
most considered hotel.
Short-form video and photography built to drive direct bookings — not just fill a press folder.
The opportunity
Where Nine Orchard stands
The property is extraordinary.
The feed doesn't show it.
Nine Orchard has one of the strongest physical identities in downtown New York — vaulted ceilings, heart pine floors, restored Neo-Renaissance detail. None of that translates through static imagery alone. Discovery and direct bookings now come from short-form video, and that channel is currently empty.
What the work is actually for
Content that converts
viewers into bookings.
Every OTA booking costs margin. Direct bookings come from guests who already believe in the property. Consistent cinematic content — Reels, paid social, brand film — is how that belief gets built. This isn't a photography engagement. It's a content system built around direct booking growth.
Content concepts for Nine Orchard
Morning at the bank
Natural light through oversized windows. Coffee, book, unhurried morning. The urban retreat story — shot as a 30-second Reel optimized for saves and shares.
Swan Room after dark
Cocktail lounge atmosphere. Candlelit detail, condensation on glass. Designed as paid social creative — drives F&B reservation traffic directly.
Lower East Side, reframed
Hotel as neighborhood anchor. Exterior to lobby to room — one continuous cinematic transition. Built for Instagram discovery; reusable as a brand film.
Engagement options
Pilot shoot
One-time
Monthly content system
Per month
If it's useful, I can put together a full content calendar built around Nine Orchard's slow seasons and upcoming programming.