Visual content proposal - The Franklin Hotel
A 50-room UES hotel with
a stay that deserves
to be photographed well.
Intentional and aspirational photography and short-form video built to drive direct bookings, not just fill the Instagram feed.
The opportunity
Where The Franklin stands
Small, independent, UES
- the photography should match.
Right now it doesn't.
The Franklin's size is its advantage - a small, independent hotel on the UES where decision-making is direct and the product is personal. The photography just needs to match the quality of the stay itself.
What the work is actually for
Images that make someone
complete their booking.
A 50-room hotel lives or dies on its visual presence online. A single strong set of photographs changes that. The guest who books The Franklin because of what they saw, is the guest who comes back.
Content concepts for The Franklin Hotel
The rooms
Intimate, well-appointed, the kind of hotel room that feels like someone thought about it. We photograph each room with that intention - to make the next guest feel like they're already there.
The Upper East Side
Museum Mile, Central Park a short walk away, some of the city's quietest and most beautiful residential streets. The Franklin's neighborhood is part of its identity and the photography should use it.
The arrival experience
Location matters for a small hotel and the photography should show it. We put The Franklin in its context and give a potential guest a reason to choose this neighborhood as much as this hotel.
Engagement options
First shoot
One-time - no commitment
One direct booking from a well-placed photo covers this.
Monthly Content System
Per month
Ongoing Content System that keeps The Franklin visible and converting.
Content System looks like
for The Franklin Hotel.
Most hotels at this level have the product. The photography just hasn't caught up. One shoot is enough to change that. Let's walk through what that looks like specifically for The Franklin.
Work With Me →